Reynolds Integrates Optrak Into Supply Chain For Shared Advantage

Reynolds Logistics is Ireland"s leading liquid distribution company. Its core competencies are the contract distribution and storage of bulk, both in tankers and Intermediate Bulk Containers (IBC), and packed lubricants.

According to Joe Reynolds, Managing Director, "At Reynolds, we have always used proven technology to support our business. Central to this has been the long term partnership with Optrak, to integrate its leading vehicle routing solution into our overall supply chain."

"We chose Optrak due to its reputation and expertise in the bulk liquids industry and its established oil and petroleum client base. It was also clear that other routing solutions did not offer the same functionality as Optrak" said Andrew Reynolds, General Manager, "however, what sets Optrak apart is their ability to meet both our strategic and operational requirements."

Investing in technology

Reynolds has automated elements of the supply chain to electronically replicate all paper based forms and processes. Lubetrac™ is an office-based system for managing orders and integrates with Optrak to optimise route planning. Vehicles are fitted out with onboard computers that collect the delivery data and customer signatures for each delivery.

Optrak is used to generate an initial set of optimised trips that observe all delivery and time windows. The closer an order gets to the "by date", the more priority it is given. Optrak uses any remaining orders to boost utilisation of vehicles that Reynolds is already committed to sending out.

Optrak features a built-in drop down menu that Reynolds follows, which automates essential steps in the planning process. Once routing is finished, all trip details are uploaded to Lubetrac and driver summary reports, manifests and pick lists for the warehouse are printed off.

According to Andrew Reynolds, "The implementation of Optrak alongside Lubetrac has resulted in productivity and reliability improvements worth far more than the cost of its set up and helped to reduce overall emissions levels. Optrak remains a key part of the strategic tendering process and is also our standard operational routing package across all lubricant contracts. We are looking to significantly expand our distribution business, and Optrak is a key part of maintaining our efficiency and effectiveness. I would highly recommend Optrak to other companies looking to introduce automated route planning".

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